A Google spokesperson told the BBC News website that the ban was expected to apply across the company's global network.Professor Drummond Bone, president of vice-chancellors' group Universities UK, welcomed the move."Making life harder for these cynical web 'essay mills' is a step in the right direction," he said.
"It also damages the student who commits plagiarism, as they will not benefit from the research and learning experience.
"Tackling plagiarism and cheating is of course an issue for individual higher education institutions.
But one company criticised the ban as unfair. Matthew Wilson, managing director of Essaywriter.co.uk, said legitimate firms would suffer even though they warn students not to use such essays dishonestly.
He criticised Google's "blanket ban" on all services for writing and researching essays - even those such as Essaywriter.co.uk which have strict rules to counter plagiarism.
"We are very angry about this," he said.
"We are a legitimate company. We have got 3,500 researchers, tutors and lecturers and a big customer base."
He said many customers were overseas students.
"They don't understand everything that they are being told because English is their second language.
"They come to us and get an essay answer which they can base their work on."
Mr Wilson said tailor-made essays could be used as a guide for students, rather than simply be passed off as their original work.
A Google spokesperson said: "We review our policies regularly and make changes to keep them current and effective.
"All of Google's policies are developed and evaluated based on multiple factors, including legal and cultural considerations.
"Google is committed to maintaining high standards for the advertising we accept."
(refer from http://www.dailymail.co.uk)
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