Microsoft Bing Ads Warn About Online Scams

Microsoft on Tuesday began serving up scam warnings with Bing search results for topics such as fixing credit scores or rescue from home foreclosure that are prime material for online cons.

Microsoft worked with the US Federal Trade Commission (FTC), Postal Inspection Service, and Western Union to provide public service announcements (PSAs) in the form of advertising posted on relevant Bing results pages.

The ads should appear for relevant keywords only; I’ve tried about a dozen different combinations, and haven’t seen them, but it could be because I’m not located in the USA. You should see them if you’re looking for foreclosure rescue, lottery, and fixing credit problems. If you click on one, you’ll land on trade commission or Microsoft Web pages containing advice about avoiding online scams.

The initiative might move to other search engines, too. “We’ll encourage other search engines to follow Microsoft’s lead and use PSAs to help their users avoid scams,” said David Vladeck, director of the FTC bureau of consumer protection. Be that as it may, this is another move by Microsoft that shows they’re serious about grabbing more of that search market share, something they’ve been surprisingly good at so far.

Gooogle Chrome Frame Makes IE Less Secure:Microsoft

This week Google released the Chrome Frame, which is a plug-in for Microsoft's Internet Explorer that enables the browser to run HTML5, and (probably more importantly to Google) Google Wave.

Google and Microsoft are of course direct competitors in a variety of markets, most notably search, and more recently, web browsers. Google's Chrome hasn't been around that long yet (over a year), but it has already made a fair impression on the market. Microsoft still largely dominates this market though, and the company doesn't appear to be too thrilled with the concept of Google penetrating it right from within, via a plug-in.

Microsoft told Ars Technica that the Google Chrome Frame makes Internet Explorer less safe for users. "With Internet Explorer 8, we made significant advancements and updates to make the browser safer for our customers," a Microsoft spokesperson told Ars. "Given the security issues with plugins in general and Google Chrome in particular, Google Chrome Frame running as a plugin has doubled the attach area for malware and malicious scripts. This is not a risk we would recommend our friends and families take."

The importance of SEO in business

Search Engine Optimization (SEO) and link building are basic precepts of online marketing. The two ensure high rankings in popular search engines, like Google, Yahoo, and MSN.

The importance of SEO

On the World Wide Web, nothing is more important than SEO to business sites. Organic optimization is vital for the success of off-page and on-page optimization. SEO components include: keyword building, content writing, link building, HTML code optimization, etc.

In order to get higher rankings, a website needs to have properly-oriented keywords.
After that, it needs the right Meta tags, Alter tags, heading tags, images, and keyword phrases.

Why build Links?

Link building is an effective method to get higher rankings and well-targeted traffic.

Links can be embedded in several content forms, like articles, directories, e-mails, and others.

The more links there are, the higher chances of getting popular rankings. Links should be well-placed in popular affiliate sites. Depending on the budget and the strategy, link building has many options. A site can choose a one-way link, a reciprocal link or a three-way link.

Links are a proven method of attaining higher page rankings. It will also improve online visibility, deliver consistent traffic, attract new contacts, and maximize revenues.

Getting SEO Services

For major online businesses, it is highly recommended to contract the services of a reliable SEO company.

Experienced SEO companies will handle all the necessary SEO components for the site. If done correctly, excellent SEO will guarantee a consistent revenue stream, as well as a consistent number of new clients for the site.