Tips For Google Adwords Success

Use keywords in ad text
Show the searcher that your ad is relevant. Google will display the search keywords in bold in your ad if they're present. This helps your ad stand out from the crowd.

Use dynamic titles
Dynamic titles are easy, they don't cost anything and they usually have a good effect on CTR and conversion rates. The phrase that the searcher uses in their search will come up as the the title of your AdWord. This saves you having to create an individual ad for each keyword and means that your ad will be more targeted. In the title field of your ad simply put {keyword:your backup title here}. The backup title is in case the search phrase is too long for the title field or if AdWords can't display the search for some other reason.

Bid high initially
Google's ad system determines placement by both bid and CTR (click through rate). To earn a high CTR, you first need to generate some clicks. Bid high initially so your ad is seen early in the search results. Once you have a high CTR, lower your bids. Read this article for more information on bidding strategies.

Set daily budget higher than Google recommends
If you set your daily budget too low, your ad will be displayed intermittently. This is not what you want. You always want your ad to be shown when someone searches for your keywords. Control your ad spend through other means such as employing negative keywords, using exact matches, targeting by region and adjusting keyword bids.

Track conversion and ROI (Return On Investment)

Track everything. Google will track impressions, clicks and click through rate. Just because an ad has a high CTR doesn't mean that it is making you money! You can use Google's own conversion tracking codes, or you can use your own software. If you don't know how each keyword is preforming – then you won't be able to optimise your campaigns, by turning off the keywords that aren't working and investing more in the keywords which are.

Use negative keywords
Your ad will not be displayed if the search includes a negative keyword. Add more negative keywords at regular intervals. As your negative keyword list grows, your ad group's CTR will increase, saving you money and/or improving your ad's position. For example, if you sell products or services at a premium, include negative keywords like:

• free

• cheap

• discount

Use a relevant landing page
For most searches, don't point the ad to your home page. Choose a landing page on your site that includes the keywords from the search. In some cases, it's worth creating a custom page that's not in the normal navigation of your site.

Separate search and content campaigns
Many people lose money using AdWords when their site is swamped with hits from content ads. Most people don't realize that displaying ads on Google's content network is turned on by default. Either turn off the content network or create separate campaigns for search and content ads. Read this article for more information on Google's content ads.


Track your results
Don't rely on Google's reporting tools. They're good, but you need more detail, particularly to see which actual keyword phrases your broad matches are triggering. You'll need this to help build your list of negative keywords for each ad group. Plus, click fraud is a problem and needs to be addressed. If you don't have tracking software in place, use our free web analytics software.

Google Can ban essay-writing adverts

Google is to ban adverts for essay-writing firms that target university students who are prepared to pay other people to do their coursework.University leaders welcomed the decision and warned that plagiarism devalues the hard work of honest students who write their essays themselves.But one essay-writing company criticised the ban as unfair, arguing that it will penalise legitimate businesses that help students fairly.Google has written to advertisers to tell them that from June this year it will no longer take adverts from firms that sell essays.

A Google spokesperson told the BBC News website that the ban was expected to apply across the company's global network.Professor Drummond Bone, president of vice-chancellors' group Universities UK, welcomed the move.

"Making life harder for these cynical web 'essay mills' is a step in the right direction," he said.

"It also damages the student who commits plagiarism, as they will not benefit from the research and learning experience.

"Tackling plagiarism and cheating is of course an issue for individual higher education institutions.

But one company criticised the ban as unfair. Matthew Wilson, managing director of Essaywriter.co.uk, said legitimate firms would suffer even though they warn students not to use such essays dishonestly.

He criticised Google's "blanket ban" on all services for writing and researching essays - even those such as Essaywriter.co.uk which have strict rules to counter plagiarism.

"We are very angry about this," he said.

"We are a legitimate company. We have got 3,500 researchers, tutors and lecturers and a big customer base."

He said many customers were overseas students.

"They don't understand everything that they are being told because English is their second language.

"They come to us and get an essay answer which they can base their work on."

Mr Wilson said tailor-made essays could be used as a guide for students, rather than simply be passed off as their original work.

A Google spokesperson said: "We review our policies regularly and make changes to keep them current and effective.

"All of Google's policies are developed and evaluated based on multiple factors, including legal and cultural considerations.

"Google is committed to maintaining high standards for the advertising we accept."
(refer from http://www.dailymail.co.uk)

Why are Links so Powerful?

When we write stuff about ourselves, we have a tendency to lie. It is human nature to boost your own worth. This is why meta tags and page copy are nowhere nearas powerful as they once were. They have been used and abused.


Links from other webmasters are viewed by search engines as unbiased, third party
votes.

While Yahoo! tends to put more weight on page copy than Google does, links are the #1 ranking criteria for competitive phrases in all major search engines.

Many people who look for links just think “link,” but often, this is not the most
effective way to do link building.

If you think of the web as a huge social network and think of links as relationships, you have a huge advantage over your competition.

You can do many manipulative things to make your ideas appear better than they
are, but if you can find more natural ways to embed yourself in the social structure of the web, you will likely become extremely successful.

Some Google Tricks

Enter just the word http for your search to find the top 1000 PageRanked sites.Enter only www in your search to see how Google ranks the top 1,000 sites.
Manually type the following prefixes and note their utility:

• link:url Shows other pages with links to that url.
• related:url same as "what's related" on serps.
• site:domain restricts search results to the given domain.
• inurl: like allinurl, but only for the next query word.
• allintitle: shows only results with terms in title.

• intitle: similar to allintitle, but only for the next word. "intitle:seoforgoogle google" finds only pages with seoforgoogle in the title, and google anywhere on the page.
• cache:url will show the Google version of the passed url.
• spell: will spell check your query and search for it.
• stocks: will lookup the search query in a stock index.
• filetype: will restrict searches to that filetype. "-filetype:pdf" to remove Adobe PDF files.

• daterange: is supported in Julian date format only. 2452384 is an example of a Julian date.
• maps: If you enter a street address, a link to Yahoo Maps and to MapBlast will be presented.
• site:www.somesite.net "+www.somesite.+net" - (tells you how many pages of your site are indexed by google).
• allintext: searches only within text of pages, but not in the links or page title
• allinlinks: searches only within links, not text or title