Obsessed with the powerful and ever changing SEO market, Mark demonstrates a true passion in advanced SEO education and innovative internet marketing strategies for long-term, sustainable business growth.
This Blog is dedicated to all SEO's & business information seekers. Mark Wilson is a writer and an internet marketing professional with extensive experience in search engine optimization.

Facebook’s Version of the Retweet Has Arrived!

facebook We’ve long speculated as to when Facebook might get its own version of Twitter’s retweet, and it appears that the time is now. This evening, the site rolled out a “via” feature that lets you repost another user’s shared items, with a “via” link attached...

Apple iPhone is set to debut their iPhone credit card reader

apple_iphone Mophie, a popular retailer of Apple iPhone and iPod accessories, is set to debut their iPhone credit card reader — said to be named “Credit Card reader” — and complimentary processing application. We’re just a week away from the annual gadget-lover’s dream event, otherwise known as CES. One company that everyone will have their eyes on this year is Mophie.

Google loses Groovle domain name claim

groovle In the complaint, Google asked for the judges to rule that 207 Media transfer the domain name over to it. Google said the domain name used by the small business, 207 Media, was too similar to its own, but mediators the National Arbitration Forum disagreed.But three judges appointed by the forum refused the request.They said the name was not similar enough to confuse people and the word 'groovle' was more closely linked to "groovy" or "groove" rather than Google.

Friday, May 22, 2009

Tips For Google Adwords Success

Use keywords in ad text
Show the searcher that your ad is relevant. Google will display the search keywords in bold in your ad if they're present. This helps your ad stand out from the crowd.

Use dynamic titles
Dynamic titles are easy, they don't cost anything and they usually have a good effect on CTR and conversion rates. The phrase that the searcher uses in their search will come up as the the title of your AdWord. This saves you having to create an individual ad for each keyword and means that your ad will be more targeted. In the title field of your ad simply put {keyword:your backup title here}. The backup title is in case the search phrase is too long for the title field or if AdWords can't display the search for some other reason.

Bid high initially
Google's ad system determines placement by both bid and CTR (click through rate). To earn a high CTR, you first need to generate some clicks. Bid high initially so your ad is seen early in the search results. Once you have a high CTR, lower your bids. Read this article for more information on bidding strategies.

Set daily budget higher than Google recommends
If you set your daily budget too low, your ad will be displayed intermittently. This is not what you want. You always want your ad to be shown when someone searches for your keywords. Control your ad spend through other means such as employing negative keywords, using exact matches, targeting by region and adjusting keyword bids.

Track conversion and ROI (Return On Investment)

Track everything. Google will track impressions, clicks and click through rate. Just because an ad has a high CTR doesn't mean that it is making you money! You can use Google's own conversion tracking codes, or you can use your own software. If you don't know how each keyword is preforming – then you won't be able to optimise your campaigns, by turning off the keywords that aren't working and investing more in the keywords which are.

Use negative keywords
Your ad will not be displayed if the search includes a negative keyword. Add more negative keywords at regular intervals. As your negative keyword list grows, your ad group's CTR will increase, saving you money and/or improving your ad's position. For example, if you sell products or services at a premium, include negative keywords like:

  • free
  • cheap
  • discount



Use a relevant landing page

For most searches, don't point the ad to your home page. Choose a landing page on your site that includes the keywords from the search. In some cases, it's worth creating a custom page that's not in the normal navigation of your site.

Separate search and content campaigns
Many people lose money using AdWords when their site is swamped with hits from content ads. Most people don't realize that displaying ads on Google's content network is turned on by default. Either turn off the content network or create separate campaigns for search and content ads. Read this article for more information on Google's content ads.


Track your results

Don't rely on Google's reporting tools. They're good, but you need more detail, particularly to see which actual keyword phrases your broad matches are triggering. You'll need this to help build your list of negative keywords for each ad group. Plus, click fraud is a problem and needs to be addressed. If you don't have tracking software in place, use our free web analytics software.

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