When we write stuff about ourselves, we have a tendency to lie. It is human nature to boost your own worth. This is why meta tags and page copy are nowhere nearas powerful as they once were. They have been used and abused.
Links from other webmasters are viewed by search engines as unbiased, third party
votes.
While Yahoo! tends to put more weight on page copy than Google does, links are the #1 ranking criteria for competitive phrases in all major search engines.
Many people who look for links just think “link,” but often, this is not the most
effective way to do link building.
If you think of the web as a huge social network and think of links as relationships, you have a huge advantage over your competition.
You can do many manipulative things to make your ideas appear better than they
are, but if you can find more natural ways to embed yourself in the social structure of the web, you will likely become extremely successful.
Links from other webmasters are viewed by search engines as unbiased, third party
votes.
While Yahoo! tends to put more weight on page copy than Google does, links are the #1 ranking criteria for competitive phrases in all major search engines.
Many people who look for links just think “link,” but often, this is not the most
effective way to do link building.
If you think of the web as a huge social network and think of links as relationships, you have a huge advantage over your competition.
You can do many manipulative things to make your ideas appear better than they
are, but if you can find more natural ways to embed yourself in the social structure of the web, you will likely become extremely successful.
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